A copywriter, journalist and editor
with particular expertise in recreational angling and fishing tackle retail, Steve has created engaging, evocative – occasionally even award-winning – copy for companies of (almost) every size and stripe; from the complex (IT, pharmaceuticals, legal and financial services) to the quotidian (food, logistics, travel and leisure).
With a writing career spanning more than 25 years
Steve is committed to remaining two steps ahead of the 'content marketing curve' – combining proven marketing and communications principles with the very latest social media, search, digital print, email and analytics tools and techniques to drive more, and more profitable, revenues for his clients.
A strategic thinker and accomplished marketer
who cut his teeth in the direct mail trenches, Steve prides himself on his ability to translate intricate technical concepts into compelling marketing messages; and to use all the tools – from PPC, press ads and PR to viral, video and everything in-between – to achieve clients’ sales and growth goals.
- The decision to sell the Tackle Warehouse to Fishing Republic took around 15 seconds – the modest delay caused only by the distracting ‘pop’ of a champagne cork. You see over the last six years (yes, really; it’s been that long!) it’s become increasingly clear that,...
- When we first acquired Burwell Brick Pit in 2013, a highly regarded fishery owner and industry commentator (who, necessarily, will remain nameless) advised us to “forget about the [lake’s carp] stock; just make sure the anglers can drive to their swims”. Bit cynical, that, I thought,...
- It seems to me the carp bait sector is coming to resemble a Bangkok bazaar: everyone knows the asking price, and no one’s prepared to pay it. Why not? Well, quite simply, anyone who’s been around a while will either know a ‘consultant’ – or at...