Business communications that open doors (and close sales)
Steve Calder is a copywriter, consultant and interim manager specialising in digital and direct marketing communications. His clients originate primarily in the technology, transportation, travel and leisure, financial and professional services sectors.
UK and Netherlands-based agencies, companies and not-for-profit organisations alike turn to Steve for lively and engaging copy that achieves measurable commercial goals: ramping awareness, generating new leads, driving web traffic, educating and informing stakeholders, building brand loyalty and converting new enquirers into profitable repeat buyers.
For a free information pack – including samples, case histories and a copy of Steve’s guide to choosing and managing a freelance writer – telephone 0844 556 1265, or email info@stevecalder.com.
Copy you can count on
Highlights from Steve's 20-year career include:
- An email programme that achieved an unprecedented 63.6% open and 52.7% click-through rate resulting in 2,419 orders worth over £1m
- A magazine insert campaign that generated £9.1m in new sales
- A member-get-member initiative that resulted in over 2,600 new leads
- A marketing collateral redesign that boosted year on year leads: sales conversions by over 30%
- A 'micro' Internet site that outperformed the firm's traditional (coupon and freephone-based) response mechanisms by 217%
- A direct mail pack that outsold the company’s longstanding 'control' by 64%
- An all-new brochure concept that increased annual sales of special interest 'activity' holidays from 759 to 1,220
- A self-developed enewsletter targeting previous enquirers that created £485,000 in incremental sales (from a standing start)
- A press ad series that doubled the combined revenues of two preceding campaigns
- A programme of PPC (pay per click) ads and accompanying landing pages that slashed the client’s cost-per-lead from £68 to £36
One writer - for print, video and online
Among Steve's recent copywriting credits you'll find:
- A 20-minute DVD script and accompanying series of direct response TV ads for a premier holiday company
- A prospectus for a prestigious international MBA programme
- Search engine optimised websites for a leading law firm, a Dutch engineering company, and a villa rental agency
- An annual report for an offshore services company serving the petrochemical industry
- Ebooks on website planning (The SMART start guide to website planning), online marketing (The SMART start guide to online marketing) and the current economic crisis (Crisis? What crisis?)
- Seminars and training materials for a global airline, an NGO and a CAD software vendor
- A press relations campaign for a provider of call centre automation solutions
- Staff and customer magazines and newsletters for a container shipping company, a semi conductor manufacturer, a holiday company and a global mail, express and logistics provider
- An SEO copywriting project for a new Internet based property sales business
SEO (Search Engine Optimisation) | PPC (Pay per click) | Banner advertising | Landing pages & microsites | Corporate websites | Email marketing | Direct mail | Press advertising | Radio, TV & video scripts | Staff & customer magazines | Media releases | Case studies & collateral
