Steve Calder is a freelance copywriter, journalist and editor specialised in business-to-business and internal communications. His clients originate primarily in the technology, transportation, travel and leisure, financial and professional services sectors.
UK and Netherlands-based agencies, companies and not-for-profit organisations alike turn to Steve for lively and engaging copy that achieves measurable commercial goals: ramping awareness; educating and informing stakeholders; building brand loyalty, and converting new enquirers into profitable repeat buyers.
Included among Steve’s many successfully completed projects you’ll find:
- An email programme that achieved an unprecedented 63.6% open and 52.7% click-through rate – resulting in 2,419 orders worth over £1m
- A magazine insert campaign that generated £9.1m in new sales
- A member-get-member initiative that resulted in over 2,600 new leads
- A marketing collateral redesign that boosted year on year leads:sales conversions by over 30%
- A ‘micro’ website that outperformed the firm’s traditional (coupon- and freephone-based) response mechanisms by 217%
- A direct mail pack that outsold the company’s longstanding ‘control’ by 64%
- An all-new brochure concept that increased sales – of special interest ‘activity’ holidays - from 759 to 1,220
- A self-developed enewsletter targeting previous enquirers that created £485,000 in incremental sales (from a standing start)
- A press ad series that doubled the combined revenues of two preceding campaigns
- A programme of pay-per-click ads and accompanying landing pages that slashed the client’s cost-per-lead from £68 to £36
Steve’s other recent commissions have included:
- A 20-minute DVD script - and accompanying series of direct response TV ads - for a premier holiday company
- A prospectus for a prestigious international MBA programme
- Search engine optimised websites for a leading law firm, a Dutch engineering company and a villa rental agency
- An annual report for an offshore services company serving the petrochemical industry
- Seminars and training materials for a global airline, an NGO, and a CAD software vendor
- A press relations campaign for a provider of call centre automation solutions
- Staff and customer magazines and newsletters for a container shipping company, a semi conductor manufacturer, a holiday company and a global mail, express and logistics provider
Given all this, it’s likely that Steve can help you achieve your corporate communications goals.
For more information – and to arrange a no-obligation assessment of your immediate needs and objectives - telephone +44(0)7764 790822.
Or email info@stevecalder.com.