Steve's blog :
random musings of a professional scribbler

Cheer up – you’re in marketing!

Thomas Edison said: “I never did a day’s work in my life. It was all fun.” Lucky chap.

But I can relate to the sentiment.

Fact is, direct marketing has to rank among the most fun you can have during office hours.

It’s genuinely fascinating; a constant learning experience – providing practitioners with unique ‘behind the scenes’ insights into an array of new products, organisations, markets and even cultures.

It’s creative – enabling writers and designers to indulge their passions, get published… and get paid. (Usually very well, thank–you.)

And it’s rewarding – I, like my peers, get a real buzz from making a direct contribution to my clients’ lead banks, sales… and bottom lines.

All of which leads me to wonder why agency personnel appear so bloomin’ miserable!

Could it be that, these days, those same agencies are comprised largely of process–oriented project managers – necessarily analytical folk, whose working life comprises a procession of statistical analyses, review meetings and reports?

And that, increasingly, much of the creative work upon which the business was once predicated, is now largely outsourced to specialists?

If so, and as a beneficiary of that trend, all I can say is: thanks – and for goodness sake, cheer up!

Comments >>

Leave a comment