Your clients are going global. And you face a challenge: the need to develop portable marcoms campaigns that cross borders.
Fully understanding the unique preferences, expectations and constraints prevailing in each geography demands a dependable network of locally based suppliers and partners.
But managing multiple suppliers in multiple locations (not to mention, time zones and languages) can be a logistical nightmare.
If your agency is not part of an international conglomerate - with offices in every targeted region - you have a steep learning curve ahead of you.
Here's how Steve – and his UK and Netherlands–based associates – can help…
Working either on a retainer – or fixed term contract–basis, Steve and his colleagues will act as your eyes and ears in the local market; sourcing, briefing and managing the people, partners and suppliers you need – from printers and mailing houses to translators, event organisers and telemarketing bureaus – to see your pan–European campaigns through to successful completion.
And because Steve’s fees are purely time–based, he does not mark–up third party costs. Instead, all related invoices are despatched to you, for direct payment.
Cultural connections: adaptation for worldwide audiences…
With judicious translation and a modicum of refinement many US originated campaigns can be adopted perfectly effectively Europe–wide. Others may, however, miss the mark – or, worse, cause offence. How do you tell the difference?
In an ideal world you’d tap into your own team of native speaking industry specialists. But how practical is that? It‘s not. Which is why Steve has partnered with leading localisation network TWI.
TWI’s proven team of translators, writers and designers understand the cultures, legal restrictions, and taboos that make international communications such a minefield. And their services span the continent – ranging from the core European languages to non–roman alphabets like Russian and Greek.
Steve is happy to liaise with your clients’ regionally based personnel too – leveraging their unique market knowledge to help you deliver truly audience attuned campaigns that consumers will believe have been developed locally.
Marcoms project support gets the job done…
Steve’s broad and varied marcoms experience spans direct mail, email and telemarketing, event management, search marketing (SEO and PPC), press advertising and PR.
So he’s perfectly placed to help you to plan and implement your clients’ cross–border communications programmes.
Over the years, he has implemented domestic and pan–European initiatives for companies as diverse as Compaq and P&O, Nokia and even the European Central Bank.
And he has worked with independent SMEs and early stage companies too – applying his skill, knack and know–how to deliver the maximum bang for each client’s promotional buck.
As importantly, whilst projects are in progress, Steve and his colleagues make themselves available when you need them – up to midnight GMT (16:00 PST; 19:00 EST) and beyond.
Eliminating time zone issues. And saving your account directors many sleepless hours.
For more information – or to discuss a forthcoming project – phone Steve now on +44(0)7764 790822.
Or drop him a mail.