Business communications that open doors (and close sales)

Steve Calder is a copywriter and journalist specialising in digital and direct marketing communications. His clients originate primarily in the technology, transportation, travel and leisure, financial and professional services sectors.

UK and Netherlands-based agencies, companies and not-for-profit organisations alike turn to Steve for lively and engaging copy that achieves measurable commercial goals: ramping awareness, generating new leads, driving web traffic, educating and informing stakeholders, building brand loyalty and converting new enquirers into profitable repeat buyers.

For a free information pack – including samples, case histories and a copy of Steve’s guide to choosing and managing a freelance writer – telephone 0844 556 1265, or email info@stevecalder.com.

 

Copy you can count on

Highlights from Steve's 20-year career include:

  • An email programme that achieved an unprecedented 63.6% open and 52.7% click-through rate resulting in 2,419 orders worth over £1m
  • A magazine insert campaign that generated £9.1m in new sales
  • A member-get-member initiative that resulted in over 2,600 new leads
  • A marketing collateral redesign that boosted year on year leads: sales conversions by over 30%
  • A 'micro' Internet site that outperformed the firm's traditional (coupon and freephone-based) response mechanisms by 217%
  • A direct mail pack that outsold the company’s longstanding 'control' by 64%
  • An all-new brochure concept that increased annual sales of special interest 'activity' holidays from 759 to 1,220
  • A self-developed enewsletter targeting previous enquirers that created £485,000 in incremental sales (from a standing start)
  • A press ad series that doubled the combined revenues of two preceding campaigns
  • A programme of PPC (pay per click) ads and accompanying landing pages that slashed the client’s cost-per-lead from £68 to £36

One writer - for print, video and online

Among Steve's recent copywriting credits you'll find:

  • Search engine optimised websites for a law firm, an HR consultancy, and an independent software vendor
  • An annual report for a specialist engineering company
  • A prospectus for a leading eco-home builder
  • Ebooks on social media marketing, ecommerce and website planning
  • Presentation materials and workbooks for a Business Link backed training provider
  • A press relations campaign for a mobile phone application developer
  • Staff and customer magazines and newsletters for a villa rental company, a semi conductor manufacturer and a global logistics provider
  • Case studies for a management consultancy and an IT security company
  • Two DVD scripts and a series of direct response TV ads for a holiday property company


SEO (Search Engine Optimisation) | PPC (Pay per click) | Banner advertising | Landing pages & microsites | Corporate websites | Email marketing | Direct mail | Press advertising | Radio, TV & video scripts | Staff & customer magazines | Media releases | Case studies & collateral