As an independent copywriter, consultant and interim manager, Steve Calder prides himself on exploiting every element in ‘the mix’ to achieve his clients’ goals.
His marketing track record spans two decades. And his enthusiasm for all things 'new media' has remained undiminished, since the commercial potential of the Internet first captured his imagination in the mid-90s.
Today, Steve works with leading advertising and marketing agencies - and directly, for a number of UK-based SMEs - to create direct mail, press advertising, PR, email and search marketing programmes that raise awareness, stimulate desire, build loyalty, and trigger profitable repeat sales. Although he specialises in business-to-business, he has a considerable experience in writing consumer-oriented and internally focussed (B2E) communications too.
During a uniquely varied career, Steve has created concepts and copy for an array of household name firms - including Hilton Hotels, Dell Computer, Nokia, Intel and P&O. To keep his overheads low - and his fees competitive - he works either on site or from his home office. And he's absolutely flexible - contactable when you need him, on +44(0)7764 790822 or email info@stevecalder.com.
Complex marketing challenges demand creative copywriting solutions…
Steve draws on a rich vein of expertise and ideas originating across multiple media and markets - from IT and FMCG to financial services, travel and tourism.
As a result he is able to bring a fresh perspective and approach to every project - helping him to develop the audience-sensitive messages that underpin every successful campaign.
An active member of the British Association of Communicators in Business and the Institute of Direct Marketing, Steve is committed to remaining two steps ahead of the latest industry thinking. And his forensic attention to the ‘fine detail’ ensures accurate, reader–centred copy that hits the mark – usually at the first pass.