Download Steve's brochure (672kb pdf)
Steve is currently helping a number of SMEs to build their businesses online – leveraging his proven network of freelance designers, programmers and hosting providers (whose charges, incidentally, he does not mark up) to deliver a comprehensive portfolio of services – including:
- Website design, development and promotion
- eCommerce and online store creation and management - with full credit card payment and shopping basket functionality
- Email marketing - responsive communications campaigns to boost visitor numbers
- Search Engine Optimisation and Pay Per Click – to get you noticed by the leading search engines
- Online advertising - from banner ads and rich media (video), to razor-sharp sponsored links
- Campaign-specific mini sites – to support your near-term marketing goals, time-limited offers and events
- Digital magazines and enewsletters – a low cost way to stay in touch with your staff and customers
- Secure, password-protected Intranets and Extranets - for your dealers, partners and geographically-dispersed personnel
If you’re ready to ramp-up your online marketing efforts, why not drop Steve a mail?
Following a no-charge, no-obligation needs assessment – at your premises – he’ll define a practical and affordable development plan, to help you achieve your commercial goals.
Case Study:
Though recruited to edit a ‘traditional’ (print-based) customer magazine, Steve quickly recognised a number of shortcomings in this leading holiday property investment company’s digital marketing strategy.
And he responded accordingly – first, with a profound redesign of the firm’s website.
Working closely with the in-house studio team, Steve streamlined and simplified the site’s structure and navigation – rewriting the related copy to ensure ‘above the fold’ prominence in the (organic) search engine rankings.
A targeted series of banner and PPC ads – and an affiliate campaign – followed, to ramp visitor numbers (to in excess of 100,000 ‘uniques’ per month) and resulting qualified leads.
Next came an online version of the regular magazine, which harnessed the latest ‘web 2.0’ (social media) technologies – including a wiki, blogs and photo–sharing – to create an interactive investor community.
Concurrently, Steve worked independently – with a freelance partner – to create a new ecommerce enabled website to support the firm’s wholly–owned ABTA bonded travel agency.
The integrated and highly cost-effective campaign was rounded off with a series of individualised enewsletters – designed to maximise site occupancy and stimulate general travel services sales – and an innovative viral campaign, to attract new investors.
Although the resulting feedback from both the management team and the firm’s investors was extremely positive, the commensurate increase in new sales was the best commercial testament to the initiative’s success: as at 6 September 2007, year on year revenues had increased by over £1.4m.
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