A copywriter who keeps your promises
And a lifeline for time- and budget-strapped account directors
Steve's writing projects span the gamut of copy styles - from razor sharp sponsored links to evocative long copy press ads; quirky banner campaigns to corporate annual reports. And of media and markets too.
Whether he's writing for print or online – targeting domestic, pan-European or global audiences - Steve harnesses his extensive experience to deliver crystal clear, easy–to–localise concepts that transcend borders and cultures.
And his fascination with all things digital – from SEO to social networking – ensures he’s always two steps ahead of the latest trends.
Outsourcing the way it should be
To simplify (and safeguard) your client-relationships, Steve generally acts - and represents himself - as a regular member of your account team.
And his fiercely competitive - per project or retainer-based - fee structure allows you a profitable mark–up on every campaign.
To keep his overheads to a minimum, Steve works from his own home-based office - in Suffolk, England - and onsite, at his clients’ premises throughout the UK and Europe.
Either way, his obsessive commitment to deadlines is backed by a 'rip–up–your–invoice' guarantee – and the assurance of round–the–clock availability when the pressure's on.
For the record, Steve is a fellow of the Institute of Sales and Marketing Management, and an active member of the Institute of Direct Marketing, the Association of Communicators in Business, the British Interactive Media Association and the National Union of Journalists.
A copy of his résumé is available on request.
Rush job? No problem…
Management trainers speak of 'unconscious competence'. That is: a skill that becomes so practised that it enters the unconscious parts of the brain – effectively becoming 'second nature'.
Over the last two decades, Steve has 'been there, seen it, done it'. So, if you’ve a project that needs turning around in hours rather than days, chances are he can help.
To take advantage of Steve's drop everything 'emergency response' service, simply telephone 0844 556 1265. Or email info@stevecalder.com
Steve's approach
Samuel Johnson believed that "promise, large promise, is the soul of an advertisement". Steve contends that keeping promises is the cornerstone of a successful advertising business. That's why, when he says he'll do something, he does it without prevarication or procrastination, demurral or delay.
He returns calls precisely when he says he will. He arrives at meetings fully briefed and on time. And when he tells you you'll receive a job on a given date, you can bet you will (if, that is, you don't receive it sooner).
Equally refreshing, once Steve receives a commission, he hits the ground running. Unless there's a campaign–critical issue that only you can resolve, you'll hear nothing until the first draft appears in your Inbox.
It's the way most clients like it.
Something else most clients like: Steve's competitive charging structure.
To keep his overhead to a minimum, Steve works from his own home-based office in Suffolk, England and onsite at his clients' premises throughout the UK and The Netherlands.