A dedicated marketing manager
(for firms that can't afford a dedicated marketing manager)
As a retained consultant and interim marketing manager, Steve works closely with a number of SMEs and start-up firms – helping them to raise their business’ profile, generate more qualified leads and close more (and more profitable) sales.
Supported by a proven virtual enterprise - of designers, programmers, journalists, translators and other specialists - Steve develops and delivers cost effective advertising, marketing and PR campaigns that exploit every element of 'the mix'.
And because his team is made up exclusively of independent contractors – all SMEs in their own right – you can be sure: Steve's rates represent a fraction of the sum you'd have to pay to a similarly resourced full service agency.
In particular, Steve is currently helping a number of companies to build their businesses online
Included amongst his extensive 'digital' portfolio you'll find:
- Website design and development – the foundation of your online presence
- SEO (Search Engine Optimisation) – to get you noticed by the leading search engines
- Email marketing – to convert suspects and prospects into valuable repeat customers
- Banner and Pay Per Click advertising – to ramp your web traffic
- Campaign-specific landing pages and micro sites – to support your near-term marketing goals, time-limited offers and events
- Digital magazines and enewsletters – to help you stay in touch with your customers, staff and business partners
- Secure, password-protected Intranets and Extranets – to support your geographically-dispersed dealers, partners and personnel
Smarter marketing for smaller businesses…
Steve and his virtual team will work with you, your staff and your business partners to define an integrated communications programme that:
- maximises awareness of your business, products and services;
- stimulates interest and demand amongst your target audiences, and
- triggers profitable action for your sales team, your dealers and your ecommerce website.
…and a flexible fee structure to suit your needs.
Steve's aim, always, is to provide immutable project estimates supported by cast–iron deadline guarantees. There are no hidden 'get out of jail' clauses. And there are no nasty surprises: what you see and agree… is what you pay.
With this in mind, Steve offers 'per day', 'per project', or retainer–based billing to reflect the financial constraints of organisations large and small - from independent start–ups to multinational corporations.
For the record…
Steve is a fellow of the Institute of Sales and Marketing Management, and an active member of the Institute of Direct Marketing, the Association of Communicators in Business, the British Interactive Media Association, and the National Union of Journalists.
For more information – or to request a copy of Steve's résumé - telephone 0844 556 1265. Or email info@stevecalder.com.